Tag Archives: Sports trademarks

  • Sports Trademarks Take Center Stage During NCAA

    During March the NCAA was busy with two things: hosting the March Madness® Tournament, and enforcing the March Madness® trademark against unauthorized infringers as sports trademarks and branding take center stage during the tournament and leading into the 2020 Summer Olympics in Tokyo. The NCAA’s Trademark Protection Program and enforcement actions indicate that the association […]