Among the NFL’s portfolio of famous brands used to promote football games, its teams, and enough licensed merchandise to furnish a house, U.S. Trademark Registration No. 0882283 for SUPER BOWL® stands tall above all. Original filing date 1969. NFL’s trademark protection strategy for SUPER BOWL® illustrates the balance between necessary vigilance and fair use of one the world’s most famous […]
In a previous post I discussed the legal protection of confidential business ideas and how to think about intellectual property protection for startups at the idea stage. Strategic development and protection of intellectual property protection is a means to an end, and that end is a protectable competitive barrier strategy. Protecting your turf in business […]
Los Angeles Entertainment Technology Attorney Q&A QUESTION: “I am starting a digital entertainment business, what do I need to know legally?” San Bernardino, CA David N. Sharifi’s Comments: There’s no business like show business but have no doubt entertainment and technology are big business and there are more good opportunities than there are producers to capitalize […]
Looking to come up with a domain names and slogan for my website. Question: I am looking to come up with a domain name for my new website. The goal of this domain is to help the site develop into a brand. That the name will be memorable for users to come back and remember. […]
QUESTION: “If I’m hiring online tutors as independent contractors to do part-time work through my own website, what are implications and legal issues?” “How does hiring independent contractors work if they’re doing this kind of online work but live in a different country? What kinds of regulations should I worry about? What are critical things I […]
COPYRIGHT OR TRADEMARK? A question about whether the protections of copyright or trademark law apply to the business model. QUESTION: I have a name for my photography business (amateur work) and I was wondering if I needed a trademark or a copyright for the name of my photography business? I am new to this and […]
Title: Social media lawyer sought by marketing firm. Filed under: Advertising, Business, Cyber Law, Intellectual Property, Internet Law, Media, Social Media, Website Business. QUESTION: My company provides tweets and Facebook posts that are customized to the small businesses niche. I hire freelance writers to create the posts then provide them to the client for them to use. To gain an understand of the […]
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“The right attorney makes the difference” claims Avvo.com’s homepage, a popular legal directory. But with over 1 million licensed attorneys in the United States, including almost 178,000 active in California, how do you know which one is the best business and intellectual property law firm to handle your legal issues? Ask your prospective counselor at […]
“What’s in a name? That which we call a rose By any other name would smell as sweet.” Would Chanel® perfume smell as sweet under any other name? No. Branding matters. Today’s brands use company names, product lines, domain addresses, trademarks, logos, slogans, social media handles, keyword search, and hashtags as part of a growing […]
Photo by Bazstyle Photography When creating a logo or trademark, some companies use royalty-free or rights-managed stock images in the design. This can be a legally precarious situation since the stock content is technically licensed for use, but it may not necessarily include trademark rights. Stock content is typically used for content in the form […]
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