L.A. TECH & MEDIA LAW FIRM – Intellectual Property & Technology Law

Intellectual Property Protection of Pending Trademark Rights

Intent to use trademark application assignments explained

In the intricate world of intellectual property (IP), understanding the nuances of rights during the trademark application process is crucial for businesses and entrepreneurs. This blog delves into the intellectual property rights associated with pending trademarks, focusing on the distinctions between trademarks “in use” and those filed under an “Intent-to-use” basis. Our goal is to illuminate the path for trademark applicants, ensuring they are well-informed and prepared to protect their valuable assets.

Understanding Intellectual Property Rights

Intellectual property encompasses legal rights arising from intellectual creations. In the U.S., these rights include patents, copyrights, and trademarks. While a trademark application is pending with the United States Patent and Trademark Office (USPTO), it’s important to note that only trademark rights are in flux; copyrights and patent rights remain unchanged.

Intent to use trademark application assignments explainedPending Trademark Rights: Trademarks In Use

A trademark is considered “in use” when it’s actively employed in commerce to market goods or services. This scenario applies to businesses that have launched their offerings to the public before or during the filing of a trademark application. For these “in use” applications, the trademark owner’s rights and responsibilities remain consistent throughout the USPTO’s review process. This means the owner must actively monitor and enforce their trademark, addressing potential infringements as they would if their trademark were already registered. Essentially, Pending Trademark Rights for in-use trademarks are robust, enabling owners to protect their brand vigorously.

Pending Trademark Rights: Intent-to-Use Trademarks

Conversely, trademarks filed on an “Intent-to-use” basis occupy a different position. These applicants have yet to introduce their product or service to the market, resulting in “contingent” trademark rights. Such rights allow the trademark owner to enforce their mark against infringers only after registration or if they’ve established common law rights through actual use in commerce. Until then, their rights are prospective, hinging on the eventual launch and registration of the trademark. This contingent status underscores the importance of strategic planning and legal foresight in trademark protection.

Best Practices for Protecting Your Trademark

For both “in use” and “Intent-to-use” applicants, vigilance is key. Monitoring the market for potential infringements and consulting with an experienced trademark attorney can make a significant difference in protecting your brand. An experienced trademark lawyer can provide tailored advice on when and how to take action against infringers, ensuring your pending trademark rights are effectively safeguarded.

Your Trademark During Pending Applications

Understanding your pending Trademark Rights is a critical step in the journey of brand protection. Whether your trademark is already in use or awaiting its debut, being proactive in monitoring and enforcement is essential. As you navigate the complexities of the trademark application process, remember that knowledge is power. By staying informed and engaging with trademark legal experts, you can secure the foundation of your brand’s identity and pave the way for enduring success.

Are you navigating the complexities of Pending Trademark Rights? Our law firm is exclusively focused in intellectual property law, offering expert guidance to ensure your brand is protected every step of the way. Contact us today to fortify your trademark strategy and safeguard your business’s future.

Picture of David N. Sharifi, Esq.
David N. Sharifi, Esq.

David N. Sharifi, Esq. is a Los Angeles based intellectual property attorney and technology startup consultant with focuses in entertainment law, emerging technologies, trademark protection, and “the internet of things”. David was recognized as one of the Top 30 Most Influential Attorneys in Digital Media and E-Commerce Law by the Los Angeles Business Journal.
Office: Ph: 310-751-0181; david@latml.com.

Disclaimer: The content above is a discussion of legal issues and general information; it does not constitute legal advice and should not be used as such without seeking professional legal counsel. Reading the content above does not create an attorney-client relationship. All trademarks are the property of L.A. Tech & Media Law Firm or their respective owners. Copyright 2019. All rights reserved.

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