Trademarks are essential components of a brand’s identity and the rule is exact copies of trademarks are generally infringing. Still, the trademark YAMAHA is famous for both motorsports and musical instruments. The question is then how can these two well-known coexisting trademarks avoid the likelihood of confusion and trademark infringement? Both trademarks create an instant connection between the brand and the consumer, fostering trust and recognition. The Yamaha Group is known for its innovative products, and it has established an exceptional reputation worldwide. In this blog, we explore the distinctive trademarks of Yamaha’s Musical Instruments and Motorsports divisions, and how two identical coexisting trademarks in the marketplace avoid a likelihood of confusion and liability for trademark infringement.
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