Category Archives: Blog

  • Why You Should Register Your Federal Trademark

    Federal registration with the United States Patent and Trademark Office (USPTO) or any state trademark office is NOT required to vest trademark rights. Actual use of the mark has always been the touchstone of trademark rights. However, there are significant advantages to federal trademark registration on the USPTO principal or supplemental registry. Because the use in commerce […]

  • How Copyrights and Trademark Registration Apply to Technology Startups

        We’ve discussed the essence of copyrights and trademark protection in previous posts (Copyrights vs. Trademarks Part One and Part Two). But entrepreneurs aren’t looking for a 101 in intellectual property protection law, they are concerned with goals such as protection of unique attributes of their business, and protection of market position. The key […]

  • Taylor Swift’s Trademark Protection Strategy

    Taylor Swift made headlines in January when her lawyers filed trademark applications for phrases that appear in her song lyrics. The public reaction has been mixed. Some have praised her business strategy and the fact that she is controlling aspects of her intellectual property assets. Others see it as an overreach that infringes on free […]

  • Confidentiality Concerns When Interviewing Attorneys For Your Technology Startup

    As an entrepreneur and business owner, you may be concerned about disclosing confidential information to an attorney during the initial consultation, before the attorney is retained. Entrepreneurs intuitively know to protect their idea but many do not know when attorney-client privilege and duties of confidentiality trigger. Information disclosed before an attorney is hired is confidential, and […]

  • NFL’s Trademark Protection Strategy for Super Bowl®: a Case of Brand Vigilance on Steroids

    Among the NFL’s portfolio of famous brands used to promote football games, its teams, and enough licensed merchandise to furnish a house, U.S. Trademark Registration No. 0882283 for SUPER BOWL® stands tall above all. Original filing date 1969. NFL’s trademark protection strategy for SUPER BOWL® illustrates the balance between necessary vigilance and fair use of one the world’s most famous […]

  • The Future Of Technology On Full Display at CES

    Welcome to the future. The Consumer Electronics Show (CES) is one of the largest trade shows in the world. This year drew over 200,000 exhibitors, speakers, and tech industry professionals to Las Vegas to discuss, collaborate and pontificate on all things digital. 75% of Fortune 500 companies across all industries were present at this year’s show. […]

  • Intellectual Property is Big Business – Protect Your Share

    According to the U.S. Commerce Department in 2012 intellectual property (IP)-intensive industries contributed more than $5 trillion dollars to U.S. GDP. Control of intellectual property rights translates to control of the revenues they generate. Intellectual property rights in the United States are exclusive rights to proprietary assets such as patents, trademarks, copyrights and trade secrets. In some cases […]

  • Celebrity Backed Mobile Apps

    “A million dollars isn’t cool. You know what’s cool, a billion dollars” famous words spoken by the fictionalized version of Napster co-founder Sean Parker in the film The Social Network. Some celebrities agree with the sentiment and, with money to burn, have taken dead aim at 10-figure exits their acting careers could never muster. Hollywood celebrities have been flirting with […]

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    Use In Commerce Requirement of Trademark Registration for Technology Startups

    Trademark registration for technology startups innovating in e-commerce, mobile applications, niche social networks, and enterprise are valued as much as brands in traditional categories. Famous trademarks such as Skype®, Amazon®, and Samsung® arguably carry marketing cache and customer goodwill on par with Starbucks®, Old Spice®, and Walmart®. Trademark registration is essential in almost any vertical, and fast growing tech startups innovating in various sectors of […]


    During company formation entrepreneurs of technology startups may choose to create a Limited Liability Company (LLC) in California, Delaware, or another state. The function and formalities of LLC Operating Agreements in California and Delaware can be puzzling to technology startups, newly formed companies, and the entrepreneurs or investors behind ventures in mobile applications, social networking platforms, and innovative technology touching various sectors of industry. […]

  • Intellectual Property Licensing in Development Agreements

    When developing technology products, mobile applications, niche social networks, or other business online, intellectual property licensing and ownership issues will inevitably arise. Intellectual property licensing and development agreements are integral to product development for startups and technology companies, and strategic software licensing and acquisition can have a profound impact on a technology firm’s intellectual property asset portfolio, and company bottom line. Intellectual […]