ANALYSIS OF NCAA TRADEMARK REGISTRATION PORTFOLIO

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NCAA TRADEMARK REGISTRATION

March Madness is upon us and entrepreneurs, technology stat-ups, and brand owners seeking trademark registation in the United States may review the NCAA aggressive trademark registation and enforcement strategy as an example of best practices in protecting valuable branding assets in the United States. With Selection Sunday of the 2020 NCAA Basketball Tournament set at March 15, 2020, also famously known as March Madness®, The trademark attorneys for the National Collegiate Athletic Association (NCAA) are now busy starting enforcement of the organization’s trademark registration worldwide as potential trademark infringers attempt to piggyback on its famous portfolio of trademarks registrations such as MARCH MADNESS® (U.S. Reg. No. 2485443), NCAA SWEET SIXTEEN® (U.S. Reg. No. 5423610) and THE ROAD TO THE FINAL FOUR® (U.S. Reg. No 5059869), filed in connection with Entertainment Services in International Class 041.

NCAA TRADEMARK REGISTRATION PORTFOLIO- LA Tech and Media Law Blog

NCAA TRADEMARK REGISTRATION IN US PATENT AND TRADEMARK OFFICE

Examining NCAA Trademark Registration filings in the United States Patent and Trademark Office (USPTO), one can see a plethora of famous trademarks, slogans and some logos filed by the NCAA in connection with its various lines of business, including entertainment services and merchandising.

(click on TSDR link in chart to view public record of the trademark registation on USPTO Trademark Database)



Serial NumberReg. NumberWord MarkCheck StatusLive/Dead
187263497MARCH TO THE MADNESSTSDRLIVE
2870642405128049SELECTION SUNDAYTSDRLIVE
3861437465423610NCAA SWEET SIXTEENTSDRLIVE
4863002985214404NCAA AFTER THE GAMETSDRLIVE
5861437455181911NCAA SWEET 16TSDRLIVE
6868521305079625PROTECT THE GAMETSDRLIVE
7864809725064859MAKE IT YOURSTSDRLIVE
8861437475059869THE ROAD TO THE FINAL FOURTSDRLIVE
9868351825012103READ TO THE FINAL FOURTSDRLIVE
10861437434820493HISTORY HAPPENS HERETSDRLIVE
11856167184363328BBCOR CERTIFIED .50TSDRLIVE
12855345664287972BBCORTSDRLIVE
13859802984430117MARCH MADNESSTSDRLIVE
14851467414376829MARCH MAYHEMTSDRLIVE
15853356284074241IT’S MORE THAN THREE GAMESTSDRLIVE
16853142124073904THE BIG DANCETSDRLIVE
17851262933965285MARCH MATCHNESSTSDRLIVE
18857639134645656THE ROAD TO INDIANAPOLISTSDRLIVE
19855493184498598FROZEN FESTTSDRLIVE
20789397493967586MIDNIGHT MADNESSTSDRLIVE
21784802423100081THE ROAD TO THE FINAL FOURTSDRLIVE
22784317512964291NCAATSDRLIVE
23784674182992591WOMEN’S FINAL FOURTSDRLIVE
24784340982964293NCAATSDRLIVE
25784295852951857NCAATSDRLIVE
26775407173594437CHAMPIONS PLAY HERETSDRLIVE
27777346573884789NLITSDRLIVE
28779821894584639BRACKET TOWNTSDRLIVE
29771879863535956THE GREATEST SHOW ON DIRTTSDRLIVE
30772110933465872THE ROAD ENDS HERETSDRLIVE
31772024763460675NCAATSDRLIVE
32772110213372706AND THEN THERE WERE FOURTSDRLIVE
33770227963367683WOMEN’S COLLEGE CUPTSDRLIVE
34769786233303263MARCH MADNESSTSDRLIVE
35764677873165572NCAA SWEET 16TSDRLIVE
36765933763025527MARCH MADNESSTSDRLIVE
37765619592969359NCAA PHOTOSTSDRLIVE
38765592992963680NCAA CHAMPIONSHIPSTSDRLIVE
39760451452840584NCAATSDRLIVE
40755932912579140THE ROAD TO OMAHATSDRLIVE
41751098602608347MARCH MADNESS EXPERIENCETSDRLIVE
42741249821731961FINAL FOURTSDRLIVE
43748017521873048AMERICA’S ORIGINAL MARCH MADNESSTSDRLIVE
44748012861866144AMERICA’S ORIGINAL MARCH MADNESSTSDRLIVE
45746601711955140MIDNIGHT MADNESSTSDRLIVE
46746239242425962MARCH MADNESSTSDRLIVE
47745000222447259AMERICA’S ORIGINAL MARCH MADNESSTSDRLIVE
48744081292425958MARCH MADNESSTSDRLIVE
49743659852478254MARCH MADNESSTSDRLIVE
50743605632485443MARCH MADNESSTSDRLIVE
51743388021786833WOMEN’S FINAL FOURTSDRLIVE
52737854191571340MARCH MADNESSTSDRLIVE
53736637381488836FINAL FOURTSDRLIVE

The NCAA is highly proactive with its brand protection, trademark registration, and infringement enforcement strategy. On its website, the NCAA publishes it NCAA Trademark Protection Program where it states, “The NCAA must be vigilant against the unauthorized use of its trademarks. In conjunction with its championships, the NCAA has developed licensing and marketing programs that make use of the NCAA’s trademarks and championships marks. Such programs are carefully controlled and aggressively protected to be consistent with the purposes and objectives of the NCAA, its member institutions and conferences and higher education.”

The NCAA also publishes an in-depth NCAA Trademark Quick Reference Guide which includes information about proper use of its trademarks, under license and otherwise permitted, on signage, advertising, press releases, footer information, and any other place trademarks may be used or referenced in promotional or material materials.

NCAA TRADEMARK REGISTRATION PORTFOLIO- LA Tech and Media Law Blog

Finally, the organizations lists its most famous NCAA trademark registration filings on its website and explicitly states that approval must be granted before the use of any of NCAA trademark registration or logo:

NCAA Trademarks
68 TEAMS, ONE DREAM®
And Then There Were Four®
Beyond the Baseline®
Champions Play Here®
Champions Win Here™
College Cup® 
1College World Series®
CWS™
Dribble™
Eight at the Plate™ 
Elite 8®
Elite Eight® 
Elite 90™
Experience It Live™
F4™ 
Final 4® 
Final Four® 
Final Four Friday®
First Four® 
Four It All™
Frozen Four®
History Happens Here®
It’s More Than Three Games®
Make it Yours®
March Madness® 
March to the Madness™
March Mayhem™
Midnight Madness® 
Men’s College Cup® 
Men’s Elite Eight®
Men’s Frozen Four® 
National Collegiate Athletic Association®
National Collegiate Championships®
NCAA®
NCAA After The Game®
NCAA Basketball®
NCAA Championships®
NCAA Fast Break®
NCAA Hall of Champions®
NCAA Photos®
NCAA Sweet 16®
NCAA Sweet Sixteen® 
NCAA Team Works™
NCAA Ticket Exchange®
Next Generation Sunday®
Pinnacle of Fitness®
Protect the Game®
Read to the Final Four®
Road to the Final Four®
Selection Sunday®
Share The Experience™
Stagg Bowl® 
The Big Dance® 
The Final Four® 
The Greatest Show on Dirt® 
The NCAA Experience®
The Pinnacle Awaits® 
The Road Ends Here®
The Road Starts Here®
The Road to Atlanta™
The Road to Frisco™
The Road to Indianapolis®
The Road to Minneapolis™
The Road to New Orleans™
The Road to Omaha®
The Road to Tampa Bay™
The Road to the Final Four®
Women’s College Cup® 
1Women’s College World Series® 
Women’s Elite Eight®
Women’s Final 4® 
Women’s Final Four®
Women’s Frozen Four®

Trademark registration and enforcement strategy requires meticulous due diligence on trademark legal issues such as trademark search and clearance, conflict check, trademark registration strategy in the USPTO, and, trademark monitoring and enforcement. Consultation with an experienced trademark attorney or trademark law firm in Los Angeles or nationwide can help entrepreneurs plan their due diligence and trademark registation strategy, and plan an effecting trademark monitoring and enforcement protocol that protects the integrity of their trademark portfolio, and puts infringers on legal and practical notice of their trademark rights.

David N. Sharifi, Esq.
David N. Sharifi, Esq.

David N. Sharifi, Esq. is a Los Angeles based intellectual property attorney and technology startup consultant with focuses in entertainment law, emerging technologies, trademark protection, and “the internet of things”. David was recognized as one of the Top 30 Most Influential Attorneys in Digital Media and E-Commerce Law by the Los Angeles Business Journal.
Office: Ph: 310-751-0181; david@latml.com.

Disclaimer: The content above is a discussion of legal issues and general information; it does not constitute legal advice and should not be used as such without seeking professional legal counsel. Reading the content above does not create an attorney-client relationship. All trademarks are the property of L.A. Tech & Media Law Firm or their respective owners. Copyright 2019. All rights reserved.

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