L.A. TECH & MEDIA LAW FIRM – Intellectual Property & Technology Law

Understanding the “TM” Symbol: Insights from a Los Angeles Trademark Lawyer

L.A. Tech and Media Law Firm Trademark Blog - Los Angeles Startup Attorney, Santa Monica, Beverly Hills, West Hollywood

In the bustling business landscape of Los Angeles, understanding trademark symbols is crucial for protecting your brand. As a seasoned Los Angeles trademark lawyer, I often encounter clients curious about the “TM” symbol – what it signifies and when it’s appropriate to use it. This blog aims to demystify the “TM” symbol, offering valuable insights for entrepreneurs and business owners in LA.

What Does “TM” Mean? The “TM” symbol stands for “trademark” and is used to signify that a word, phrase, logo, or design is being claimed as a trademark. Unlike registered trademarks, which are marked with the registered symbol (®), the “TM” symbol does not indicate that the trademark is registered with the United States Patent and Trademark Office (USPTO). Instead, it serves as a public declaration of your claim to ownership of the mark.L.A. Tech and Media Law Firm Trademark Blog - Los Angeles Startup Attorney, Santa Monica, Beverly Hills, West Hollywood

When Can You Use the “TM” Symbol? You can use the “TM” symbol in Los Angeles, and across the United States, as soon as you decide to claim a mark as your trademark. This means as soon as you start using a specific mark to identify your goods or services, you can place the “TM” symbol next to it. It’s a way of telling the world, “This is my trademark, and I am claiming rights to it.”

Benefits of Using the “TM” Symbol

  1. Public Notice: The “TM” symbol serves as a warning to potential infringers that you consider the mark to be your trademark.
  2. Legal Standing: While it doesn’t provide the legal protections of a registered trademark, using the “TM” symbol can be beneficial if you need to take legal action against infringement.
  3. Brand Recognition: In a competitive market like Los Angeles, using the “TM” symbol can enhance the recognition and perceived value of your brand.

The Path to Trademark Registration While using the “TM” symbol is a good first step, registering your trademark with the USPTO offers stronger protection. As a registered trademark, your mark gains legal presumptions of ownership and exclusive rights to use the mark nationwide in connection with your goods or services. The process involves a legal examination, potential opposition, and various legal requirements that a skilled Los Angeles trademark lawyer can navigate on your behalf.

Consult a Los Angeles Trademark Lawyer Navigating the complexities of trademark law can be challenging, especially in a dynamic city like Los Angeles. Whether you’re just starting out or looking to strengthen your brand’s legal standing, consulting with an experienced Los Angeles trademark lawyer is a wise step. As a dedicated legal professional in this field since 2007, I offer comprehensive guidance on trademark issues, from initial symbol usage to full registration and enforcement.

In conclusion, the “TM” symbol is a valuable tool for asserting your trademark rights, even before formal registration. For personalized advice and assistance in protecting your brand, don’t hesitate to reach out to a knowledgeable Los Angeles trademark lawyer. Protecting your intellectual property is not just about legal compliance; it’s about securing the foundation of your brand’s identity and future success.

Contact us today at https://techandmedialaw.com/secure-contact-form/ to schedule a consultation and take the first step towards safeguarding your brand in the competitive Los Angeles market.

David N. Sharifi, Esq.
David N. Sharifi, Esq.

David N. Sharifi, Esq. is a Los Angeles based intellectual property attorney and technology startup consultant with focuses in entertainment law, emerging technologies, trademark protection, and “the internet of things”. David was recognized as one of the Top 30 Most Influential Attorneys in Digital Media and E-Commerce Law by the Los Angeles Business Journal.
Office: Ph: 310-751-0181; david@latml.com.

Disclaimer: The content above is a discussion of legal issues and general information; it does not constitute legal advice and should not be used as such without seeking professional legal counsel. Reading the content above does not create an attorney-client relationship. All trademarks are the property of L.A. Tech & Media Law Firm or their respective owners. Copyright 2019. All rights reserved.

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