L.A. TECH & MEDIA LAW FIRM – Intellectual Property & Technology Law

The Power of Arbitrary Trademarks for Los Angeles Entrepreneurs and Brands

Los Angeles Arbitrary Trademarks - Santa monica startup attorney

In the bustling landscape of Los Angeles, where entrepreneurs and brands constantly vie for recognition and recall, the choice of a trademark can be a game-changer. For those in the City of Angels looking to make their mark, understanding the strength of arbitrary trademarks is crucial.

Arbitrary Trademarks: A Strong Choice for Brand Identity

Arbitrary trademarks stand out as a highly preferred choice among brand owners, especially in competitive markets like Los Angeles. These are not just any ordinary trademarks; they are words with familiar English meanings, yet these meanings bear no relation to the products or services they represent. This disconnect is what makes them so powerful and memorable.

Why Go Arbitrary?

The beauty of arbitrary trademarks lies in their inherent strength and distinctiveness. Unlike descriptive trademarks, which directly relate to the product or service, arbitrary marks are more likely to be unique and less likely to be confused with existing brands. This uniqueness is a valuable asset in a crowded marketplace.Los Angeles Arbitrary Trademarks - Santa monica startup attorney

Famous Examples to Inspire Los Angeles Brands

Let’s delve into some renowned examples of arbitrary trademarks that have made a significant impact:

  1. APPLE for Computers: The word ‘apple’ typically conjures images of the fruit, not computers or electronics. This unrelatedness makes Apple a strong, distinctive brand in the tech industry.
  2. SUBWAY for Restaurants: Subway, commonly associated with underground railroads, has no direct link to the culinary world, making it an excellent choice for a restaurant chain.
  3. TARGET for Retail and E-commerce Stores: The term ‘target’ evokes thoughts of a bullseye, not retail services. This unrelated meaning contributes to its strength as a retail brand.
  4. AMAZON for Retail and E-commerce Stores: Amazon, named after the South American river, is a far cry from e-commerce and retail, adding to its distinctiveness in the digital marketplace.

The Los Angeles Advantage

In a city like Los Angeles, where innovation and creativity are the lifeblood of business, choosing an arbitrary trademark can set a brand apart. It’s not just about having a unique name; it’s about creating an identity that resonates with consumers and withstands the test of time.

Conclusion: A Strategic Move for Long-Term Success

For Los Angeles entrepreneurs and brands, selecting an arbitrary trademark isn’t just a best practice; it’s a strategic move towards building a strong, enduring brand identity. In the competitive landscape of business, an arbitrary trademark can be your ticket to standing out and making a lasting impression.

About the Author

David Nima, Esq., an expert in trademark law, offers invaluable insights into the world of branding and

intellectual property. With years of experience guiding Los Angeles entrepreneurs and brands, he understands the nuances of creating a strong market presence. His book, “Tip-Top Trademarks,” is a treasure trove of knowledge for anyone looking to navigate the complex world of trademarks.

Are you a Los Angeles entrepreneur or brand owner looking to make a mark in your industry? Consider the power of an arbitrary trademark to elevate your brand. For expert guidance and consultation, reach out to David Nima, Esq., and ensure your brand stands tall in the competitive landscape of Los Angeles. Visit techandmedialaw.com for more information and to schedule a consultation.

David N. Sharifi, Esq.
David N. Sharifi, Esq.

David N. Sharifi, Esq. is a Los Angeles based intellectual property attorney and technology startup consultant with focuses in entertainment law, emerging technologies, trademark protection, and “the internet of things”. David was recognized as one of the Top 30 Most Influential Attorneys in Digital Media and E-Commerce Law by the Los Angeles Business Journal.
Office: Ph: 310-751-0181; david@latml.com.

Disclaimer: The content above is a discussion of legal issues and general information; it does not constitute legal advice and should not be used as such without seeking professional legal counsel. Reading the content above does not create an attorney-client relationship. All trademarks are the property of L.A. Tech & Media Law Firm or their respective owners. Copyright 2019. All rights reserved.

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