In today’s tech-driven landscape, entrepreneurs and startups encounter a multitude of critical decisions during the trademark selection and adoption process, and learn from major business litigation happening in real-time, such as the current Taco Bell vs. Taco Tuesday trademark dispute happening in the United States Patent and Trademark Office (USPTO). One such pivotal choice revolves around selecting a brand name or trademark for their business. It’s crucial to note that not all trademarks are equally protected under U.S. trademark law. Even if a trademark successfully passes the likelihood of confusion clearances, there remains a significant risk associated with descriptive and generic trademarks. This blog delves into the compelling case of the TACO TUESDAY trademark dispute, which is currently facing a fierce challenge from one of the world’s largest fast food companies, Taco Bell.