Ford Motor Company’s Registered Trademark Rights in Connection with Bronco® Models
Ford has 28 federal trademark records connected to the BRONCO brand with priority claimed since 1964.
Those records are:
The BRONCO brand has notoriety worldwide but Ford halted manufacturing of the model in 1996.
Among other things, its most infamous moment happened in June 1994, when OJ Simpson led police on a low-speed chase through Los Angeles in a white 1993 Ford Bronco after being charged with the murder of his ex-wife Nicole Brown Simpson and her friend Ronald Goldman.
The legal question then presented is whether Ford legally abandoned its BRONCO trademark by discontinuing manufacture of the model in 1996.
Did Ford Motor Company Abandon the BRONCO Trademark?