If you’re a startup founder building a tech product, app, content platform, AI model, or consumer brand—your intellectual property (IP) is your most valuable asset.
Before an investor writes a check, they will scrutinize whether:
- You own your code, logo, product, and designs.
- Any third party (e.g., developer, agency, intern) could make a legal claim.
- Your trademarks or domain names are already in use by someone else.
- Your key ideas or trade secrets are leaking through unprotected discussions.
These aren’t just theoretical risks—they are deal-breakers in term sheet negotiations, and they can derail acquisitions or render your product unlaunchable.
Use the following 7-point Startup Founder IP Checklist to protect your venture before you fundraise.
1. Assign All Code and Content to the Company
Any software, website, codebase, blog post, graphic, video, or UI design created for your startup must be formally assigned to your company. Without an express written agreement, copyright law assigns authorship to the creator, not the company—even if they were paid.
Action Step:
Use IP Assignment Agreements or clauses in your contractor agreements to ensure all developers, designers, and consultants assign rights to the entity.
2. Register Your Trademarks Early
If your product name, logo, or slogan is central to your brand identity, you should file for federal trademark protection through the United States Patent and Trademark Office (USPTO). Waiting too long risks:
- Someone else filing first
- Legal disputes over confusingly similar marks
- Investors questioning brand defensibility
Action Step:
Do a professional trademark clearance search and file for USPTO protection. Consider both wordmarks and logos.
3. Lock Down Domain Names and Social Media Handles
Your trademark alone doesn’t give you rights to related domain names or social handles. Investors will expect your brand presence to be cohesive and protected across:
- .com, .app, .co, or relevant TLDs
- Twitter, Instagram, YouTube, LinkedIn
- App stores and marketplaces
Action Step:
Secure your top-level domain and key usernames. Use domain monitoring and auto-renew to prevent loss or hijacking.
4. Use NDAs During “Idea Stage” Conversations
During early discussions with potential co-founders, contractors, agencies, or advisors, your ideas and business model may still be vulnerable. If someone hears your pitch and builds a copycat before you launch, legal recourse may be limited without a Non-Disclosure Agreement (NDA).
Action Step:
Use a professionally drafted mutual NDA before revealing sensitive information like pricing, tech architecture, go-to-market plans, or designs.
5. Implement Trade Secret Protocols
Even without patents or trademarks, startups can protect key innovations as trade secrets—if they take proper measures. This includes:
- Keeping technical methods confidential
- Marking documents as “confidential”
- Restricting access on a need-to-know basis
- Using password-protected systems
Action Step:
Document your trade secret strategy and train your team. If you ever sue for misappropriation, a documented process matters.
6. Confirm Clean IP Ownership from All Founders
Founders often bring existing assets—like prior code, customer lists, domain names, or business ideas—into a new startup. But unless that IP is clearly assigned to the startup, it may remain in the founder’s personal ownership.
This creates risk in co-founder disputes, exits, and due diligence.
Action Step:
Use a Founder IP Assignment Agreement to transfer all relevant IP to the company at formation.
7. Don’t Rely on Verbal Promises or Email Threads
Many founders assume that payment or casual agreement equals IP transfer. That’s false. The only legally binding way to transfer copyright or assign invention rights is through a signed written agreement with proper IP clauses.
Verbal promises and email confirmations are not sufficient.
Action Step:
Use professional legal agreements with clear IP clauses for every contractor, employee, or collaborator.
Bonus Tip: Don’t File Patents Too Early Without Counsel
Many startup founders assume they need to file a patent right away. But in many cases, software-related patents are difficult to enforce or offer limited protection.
Moreover, patent filings can publicly disclose your invention, undermining any trade secret protection.
Action Step:
Talk to an experienced IP attorney before filing a provisional or utility patent application. There may be better protection strategies depending on your goals.
IP Strategy Boosts Your Valuation
Technology startup Investors fund startups with high growth potential and clear legal ownership of IP. When your codebase, trademarks, brand assets, and confidential information are fully secured under your entity, it:
- Increases your company’s valuation
- Speeds up due diligence
- Reduces risk in M&A and licensing
- Enhances defensibility in competitive markets
Don’t wait for a term sheet to think about IP. Use this checklist early and often.
Best Startup IP Attorney and Consultant
Need help protecting your code, brand, and ideas before talking to investors? Schedule your confidential consultation now by visiting L.A. Tech and Media Law Firm or using our secure contact form. David Nima Sharifi, Esq., founder of the firm, is a nationally recognized IP and technology attorney with decades of experience in M&A transactions, startup structuring, and high-stakes intellectual property protection, focused on digital assets and tech innovation. Featured in the Wall Street Journal and recognized among the Top 30 New Media and E-Commerce Attorneys by the Los Angeles Business Journal, David regularly advises founders, investors, and acquirers on the legal infrastructure of innovation.
